Free Tool

YouTube Engagement Rate Calculator

Calculate the engagement rate of any YouTube video instantly. See ER, likes, comments, and views.

How it works

From URL to results in seconds

01

Paste the video URL

Enter any YouTube video URL or video ID into the field above.

02

Calculate engagement rate

Click 'Calculate Engagement Rate' and we fetch the video's stats and calculate the ER instantly.

03

Review the results

See the engagement rate percentage alongside views, likes, and comments for full context.

Features

What you get

Engagement Rate calculation

ER is calculated as (Likes + Comments) / Views × 100, giving you a clear percentage.

Color-coded ER indicator

Green for high engagement (5%+), amber for average (2–5%), red for low (under 2%).

Full stats breakdown

See the exact view count, like count, and comment count alongside the ER percentage.

Video context shown

The video title, channel name, and publish date are displayed for full reference.

Works with any public video

Calculate engagement for any publicly accessible YouTube video regardless of channel size.

Completely free

No account, no sign-up, no limits. Calculate as many videos as you need.

Who is it for

Built for creators at every level

Content Creators

Track how engaging your videos are and benchmark against other creators in your niche.

Marketers

Evaluate influencer content quality by checking engagement rate before partnerships.

Brand Managers

Assess the performance of sponsored content and branded videos on YouTube.

Researchers

Analyze engagement patterns across YouTube content for academic or industry research.

Use cases

How people use this tool

Influencer vetting

Before signing a brand deal, check the engagement rate of an influencer's recent videos to assess real audience connection beyond subscriber count.

Content performance tracking

Monitor the engagement rate of your own videos to identify which content types resonate most with your audience.

Competitor benchmarking

Compare your video engagement rates against top creators in your niche to identify performance gaps.

Campaign reporting

Include engagement rate data in marketing reports to demonstrate the effectiveness of YouTube campaigns.

Features & formats

Everything you need

ER formula
ER = (Likes + Comments) / Views × 100 — a standard metric for measuring YouTube video engagement.
Color-coded result
Green (5%+), amber (2–5%), and red (under 2%) indicators for instant performance assessment.
Raw stats included
View count, like count, and comment count are shown alongside the ER percentage.
Formatted numbers
Large numbers are formatted as K and M for easy reading (e.g. 1.2M views, 45.3K likes).
Video metadata
Title, channel name, and publish date give full context to the engagement data.
Any public YouTube video
Works with standard videos, Shorts, and any publicly accessible YouTube content.

FAQ

Frequently asked questions

An engagement rate above 5% is considered high, 2–5% is average, and below 2% is low. These benchmarks vary by niche and channel size — smaller channels typically have higher ER.

YouTube's public API does not expose share counts. The standard ER formula uses publicly available data: (Likes + Comments) / Views × 100.

Yes. The tool works with YouTube Shorts URLs and video IDs.

Not necessarily. A video can have millions of views with low engagement if viewers don't interact. ER measures quality of engagement relative to reach.

No. The tool is completely free with no usage limits.

YouTube Engagement Rate Calculator — calculate ER for any video instantly

Our YouTube Engagement Rate Calculator fetches the real-time stats of any public YouTube video and calculates the engagement rate using the standard formula: (Likes + Comments) / Views × 100. See the ER percentage with a color-coded indicator, alongside the full view, like, and comment breakdown. Whether you're vetting influencers, benchmarking your own content, or reporting on campaign performance, this tool gives you the numbers instantly. Completely free, no sign-up required.